Why join the course?

Companies aim to strengthen their competitiveness and adapt to market changes. They are therefore looking for experts in business strategy, able to develop strategic plans aligned with global objectives and anticipate market trends. The Business Strategy Ms trains these experts, equipping tomorrow’s leaders to successfully navigate the fluctuating economic landscape.

Marseille Business School’s Mastère Marketing et Communication, which is offered at Bac+4/Bac+5 level in initial or sandwich courses, prepares students to boost the commercial activity of companies. Through a mix of theoretical and practical courses, students learn about the challenges and nuances of marketing and communication. Direct interaction with experts and the acquisition of skills in management, negotiation and commercial strategy prepare you to excel in this field. This programme equips you to analyse markets, use essential business tools, and develop effective sales strategies, making you highly competitive in the job market.

Training programme

Course programme

Designing and implementing commercial strategies with the aim of increasing a company's profits and profitability

Manage a team and motivate staff to achieve set objectives

The ability to analyse the market and trends in order to meet customer needs

The ability to analyse the market and trends in order to meet customer needs

Know how to use data analysis tools to make decisions and improve sales performance

Mastering the main stages of the international marketing plan

What we teach

Company environment

Project management

Corporate strategy

Activity management

Soft Skills

Business Skills

Company environment

Strategic development

Corporate finance

Strategic company management

Soft Skills

Business Skills

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Innover, s’épanouir, réussir.

Nous contacter

4 - 6 Rue Berthelot, 13014 Marseille

Tel: 04 12 04 53 60

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