Why join the course?

Companies aim to strengthen their competitiveness and adapt to market changes. They are therefore looking for experts in business strategy, able to develop strategic plans aligned with global objectives and anticipate market trends. The Business Strategy Ms trains these experts, equipping tomorrow’s leaders to successfully navigate the fluctuating economic landscape.

Marseille Business School’s Ms Marketing et Communication, which is offered at Bac+4/Bac+5 level in initial or sandwich courses, prepares students to boost the commercial activity of companies. Through a mix of theoretical and practical courses, students learn about the challenges and nuances of marketing and communication. Direct interaction with experts and the acquisition of skills in management, negotiation and commercial strategy prepare you to excel in this field. This programme equips you to analyse markets, use essential business tools, and develop effective sales strategies, making you highly competitive in the job market.

  • Initial training
    • 2 days at school per week
    • Minimum 44-day work placement, alternating with courses
  • Work-linked training
    • 2 days a week at school and 3 days a week in the company
  • Registered at Level 7 "Manager opérationnel d'activités" of the Répertoire National des Certifications Professionnelles by decision of France Compétences dated 19 May 2021 - Issued by Ascencia Business School.

Find out more about the French RNCP certification →

 
  • Product manager
  • Sales Director
  • Strategic and organisational consultant
  • SME Director
  • Regional manager
  • Sales administration manager
  • Marketing manager
  • Market research manager
  • Marketing consultant
  • Sales manager
  • Brand manager

Training programme

Course programme

Designing and implementing commercial strategies with the aim of increasing a company's profits and profitability

Manage a team and motivate staff to achieve set objectives

The ability to analyse the market and trends in order to meet customer needs

The ability to analyse the market and trends in order to meet customer needs

Know how to use data analysis tools to make decisions and improve sales performance

Mastering the main stages of the international marketing plan

What we teach

1st year

Company environment

Project management

Corporate strategy

Activity management

Soft Skills

Business Skills

  • Business environment
    • Company law
    • Business planning
    • Management of organisations
    • Sustainable development and social issues
    • Introduction to corporate strategy
  • Corporate strategy
    • Project management
    • Team management
    • Agile methods
    • Risk management
  • Communication strategy
    • Brand strategy
    • Digital strategy
    • Commercial strategy
  • Business management
    • Financial analysis
    • Performance management
    • Business development
    • CRM
  • Soft Skills
    • Mastering the art of the pitch
    • Convincing and uniting
    • Leadership
  • Business Skills
    • Masterclass
    • Workshop
    • Professional project
    • Business project.

2nd year

Company environment

Strategic development

Corporate finance

Strategic company management

Soft Skills

Business Skills

  • Business environment
    • Geopolitics
    • Business law
    • International commercial law
    • Corporate governance and policy
    • Intercultural management
  • Strategic development
    • International development strategy
    • Innovation and digital transformation strategy
    • Company financing techniques
    • Organisation design = MANGANI
  • Corporate finance
    • Business intelligence
    • Financial management
    • Management control
    • Budget steering
  • Strategic human resources management
    • Skills management and assessment
    • Social and labour law
    • Change management
    • Recruitment 2.0
  • Soft Skills
    • Conflict management
    • Storytelling
    • Advanced Leadership
  • Business Skills
    • Masterclass
    • Workshop
    • Professional project
    • Business Game

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Copyright © 2023 Marseille Business School. Tous droits réservés.

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

L’Alternance, un pas vers l’avenir

Nous contacter

4 - 6 Rue Berthelot, 13014 Marseille

Tel: 04 12 04 53 60

Copyright © 2023 Marseille Business School. Tous droits réservés.