Why join the course?

Companies aim to strengthen their competitiveness and adapt to market changes. They are therefore looking for experts in business strategy, able to develop strategic plans aligned with global objectives and anticipate market trends. The Business Strategy Ms trains these experts, equipping tomorrow’s leaders to successfully navigate the fluctuating economic landscape.

Marseille Business School’s Mastère Marketing et Communication, which is offered at Bac+4/Bac+5 level in initial or sandwich courses, prepares students to boost the commercial activity of companies. Through a mix of theoretical and practical courses, students learn about the challenges and nuances of marketing and communication. Direct interaction with experts and the acquisition of skills in management, negotiation and commercial strategy prepare you to excel in this field. This programme equips you to analyse markets, use essential business tools, and develop effective sales strategies, making you highly competitive in the job market.

Training programme

Course programme

Building the organization's strategy

Managing innovation and supporting change

Managing and deploying organizational and digital transformation projects

Managing the organization's activities and resources to ensure the operational performance of the business or company

Ethical and responsible governance and representation of the organization

What we teach

1st block

Building the organization's strategy
  • Corporate strategy
  • Strategic action plans
  • Legal corporate governance
  • Financial diagnosis
  • Risk management
  • Sustainable development
  • Business plan
  • Entrepreneurship (including intrapreneurship and takeovers)
  • Start-up project
  • English – Business news
  • Activity report and real-life business case
  • Professional integration tools

2nd block

Managing innovation and supporting change
  • Innovation management
  • Foresight and development
  • Innovation and information protection
  • Internal communication strategy
  • Inclusion and accessibility
  • Change management
  • Conflict management
    Skills management
  • Posture and leadership
  • English – Innovation management
  • Activity reports and real-life company cases
  • Professional integration tools

3rd block

Managing and deploying organizational and digital transformation projects
  • Organizational and digital transformation
  • Management and sociology of organizations
  • IS, Big data
  • Big data and AI
  • Project management (including 15h00 for continuity PCE BCo1)
  • Integrated management systems
  • Lean management
  • Sustainable organizational transformation
  • English – Business & digital development
  • Business report and real-life case study
  • Professional integration tools

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Rejoignez-nous

Vous souhaitez rejoindre la communauté Marseille Business School ? La procédure d’inscription et d’admission est simple et totalement gratuite. Nous vous invitons dans un premier temps à nous contacter afin de vous convier à nos sessions d’admission.

Innover, s’épanouir, réussir.

Nous contacter

4 - 6 Rue Berthelot, 13014 Marseille

Tel: 04 12 04 53 60

Copyright © 2024 Marseille Business School. Tous droits réservés.